ALL RUNNERS ARE BEAUTIFUL: RunCzech opens a new e-shop for all runners
Prague 9th December 2020
The organizer of the largest Czech mass participation races, RunCzech, is launching a brand new „marathon“ e-shop called ALL RUNNERS ARE BEAUTIFUL. It is a way of welcoming everyone —and we do mean everyone— to the wonderful world of running.

RunCzech has not slowed down in its mission to bring the Czechs and not only, to the running world. To the world of a healthy lifestyle, fun and friendship. Their concept has an additional new face since December in the form of the e-shop allrunnersarebeautiful.com. It will help to bring even better connection between RunCzech, runners and supporters with the world of e-commerce.
More than just an e-shop
„Everything RunCzech does is inspired by our love for runners of all nationalities, races, genders and abilities. This is an homage to everyone who cares enough about themselves to lace up a pair of running shoes and commit to making themselves a little bit better. It is a way of showing respect, and giving encouragement to those who do.” describes Carlo Capalbo, President of the RunCzech Organizing Committee. Every year, he manages to bring this mission to almost half a million people involved in the RunCzech races, not only across the Czech Republic, but also in Italy. RunCzech races are visited and watched by runners across all continents. That’s why the new e-shop will seek to spread the message globally.
A unique collection inspired by race courses
The new e-shop brings everything runners dream about in one place. In addition to adidas shoes and apparels, it also offers a new ALL RUNNERS ARE BEAUTIFUL collection, which was created in collaboration with the famous Czech designer Štěpánka Pivcová. The collection for this year’s season is inspired by the RunCzech race routes and the start number, something that is typical for runners.
The e-shop has been designed on some of the latest advanced platforms, ready to meet runners’ most demanding customer experience requirements. They can look forward to a modern design, a user friendly experience and, given the season, an Advent calendar, within which special offers await them every day.
Kristina Rudišová
Prague International Marathon, spol. s r.o. / Tempo Team Prague s.r.o. Františka Křížka 461/11, 170 00 Praha 7 • RunCzech organizes running events in cities across the Czech Republic and in Italy, with Napoli Running, and in Japan and China supported by local entities. • Prague International Marathon spol. s.r.o. (“PIM“) was established in 1995 by Carlo Capalbo, President of the Organizing Committee, with the aim of staging a world-class international marathon in Prague. • Nearly 1.2 million runners have participated in RunCzech events since its inception. In 2019, we welcomed over 120 000 finishers from 101 different countries. • ALL RUNNERS ARE BEAUTIFUL is our way of welcoming everyone to the world of running. • Initiatives like RunCzech Running League and SuperHalfs were created to motivate casual runners. To support elite European athletes, we created the EuroHeroes Challenge. • RunCzech Racing is dedicated to the development of young athletes, community ties, and sporting excellence. Eight World records so far and over 150 podium finishes for our team! • We host other events such as our Bambini Runs, Family Runs and Junior Marathon Championship to encourage youth participation. • Our FreeRun courses form a network of running trails across the Czech Republic. • Our Running Mall serves as the epicenter of the running world in Prague. |